What is E-Commerce Fulfillment?

Ecommerce fulfillment is a critical component of running an online retail business. It encompasses the logistics operations that take place after a customer places an order on your ecommerce site. The fulfillment process includes receiving inventory in bulk, storing it within a warehouse, picking and packing specific items for each order, and finally shipping the packaged orders to customers.

An effective fulfillment operation is essential for providing a seamless customer experience and sustaining the growth of an ecommerce business. It enables you to have the right products at the right quantities available to fulfill orders accurately and quickly. The fulfillment process also gives you oversight and control over the shipping process to meet delivery timeframes and provide transparency to customers.